Where the Heck Are Your Clients?

Image via Wikipedia

Before you can get new clients, you have to find them.

And that’s easier said then done. Too many times, you may find yourself at yet another networking event, filled with people people just like you, trying to ‘sell’ each other.

I Hate Networking Events

You know what I’m talking about. Everyone’s got a name tag and they’re there for the same reason, to find prospects.

I’m guilty of having attended some of these events when I was first starting out. I think I made it to three before I came to my senses.

There was no way I was going to get clients when I was so bored with the event and everyone promoting themselves to everyone else.

There Had to be a Better Way

I quickly realized that I was not going to find my ideal customer hanging out with other people like me.

Have you ever been bored at a networking event? It may be a good indicator that it’s not a good event to find contacts or new prospects.

Don’t get me wrong, there are some good networking events, but from my experience, they’re the exception, not the rule.

For instance, I go to several seminars each year. These seminars are attended by other driven people seeking greater success.

I find the people attending events costing thousands of dollars, tend to be more deliberate in their actions, and more sincere with helping and partnering.

Back to Your Clients

They’re waiting for you. Did you know that? Seriously, I realized this when I got over the two things keeping me from filling my initial coaching practice.

First, I had to believe I was capable of adding value to a prospect. If I didn’t believe I could actually help them, it was as obvious to them as if I was standing in front of them in just my underwear.

Second, I had to find them. Seriously, “where the heck are they,” I thought. Of course, this presumes you know who ‘they’ are.

I can’t count the number of times I’ve spoken to someone about their business and asked them to describe their ideal client. I am no longer surprised when they can’t answer specifically, and instead, give me the all-too-familiar, “well everyone could benefit” from what I do.

If You Try To Be All Things

If you try to be all things, to all people, you’ll end up being nothing to no one. That may sound harsh, but unfortunately it’s true.

Before you can find your client, you have to know who he or she is. It’s that simple. When you know who she is, you can ask yourself more in-depth questions about their behavior and where they’re likely to be.

Once you understand this, you’ll have a different perspective of networking events. You’ll understand the best ways to spend your time in order to find people anxious for what you have to offer.

Don’t waste another minute at another boring, unproductive networking event. Think about your ideal client. Think about who they are, what they like to do, and where do they like to do.

And then, go there and serve. You’ve found them. These are your people. These are the potential clients you want to fill your practice with. You should be excited and energized by the environment.

You’ll have a lot of people to talk to and serve, and find new clients waiting for you.

To Your Millionaire!

David
FreeAgenCoach.com

PS – The Full Practice Program covers this and many other shortcuts to filling your practice. Learn more by clicking here <—

Related articles

• Get Clients with Zeigarnik (freeagentcoach.com)
• Seven Simple Networking Tips (freeagentcoach.com)
• QnA: The Easiest Way to Get New Clients (freeagentcoach.com)
• How to Get Clients with a Word (freeagentcoach.com)
• BIGGEST Entrepreneurial Mistake to Avoid (freeagentcoach.com)

Tags: Business networking, David Koons, Free Agent Coach, get clients, networking, Social network service